Multicultural Marketing

Multicultural Marketing

Managing Partner

The emerging market segment promises growth and poses a much lower barrier to entry in the U.S. Hispanic markets. The U.S. Hispanic market's purchasing power is expected to reach more than $1 trillion by 2010. Marketing to this segment requires top talent with multicultural understanding, specialized skills and experience. Our consultants, who possess deep functional marketing expertise and a passion for and first-hand understanding of Hispanic culture, know which companies have succeeded in this market and why. Through a highly consultative approach, our team helps companies address the difficult challenges posed and opportunities presented by this unique market.

A few key questions ask to pinpoint talent and leadership needs related to Hispanic Marketing:

 
  • How do you bring the voice of the Hispanic customers into your organization and what means do you have for diagnosing and reacting to what you hear and see?
  • Are you leveraging a multi-dimensional understanding of Hispanic market segments?
  • To what extent is your understanding of this market driving new product development?
  • Who drives your Hispanic marketing message - your agency or your marketing team?
  • With advantages that few others can match, The Magee Group Hispanic Marketing team is uniquely equipped to help companies make the most of a once-in-a-generation growth opportunity.

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